Measuring Impact

Quantifying & Qualifying Results

Data doesn’t lie—and neither do results. The metrics below highlight the measurable impact of my full-time work with the Society of Gynecologic Oncology and the Foundation for Women’s Cancer. By analyzing key performance indicators such as engagement, reach, and conversions, I’ve been able to quantify the success of my social media campaigns and communication strategies. In tandem, qualitative insights, including audience feedback and sentiment analysis, have offered a deeper understanding of how effectively my messaging resonates and drives connection.

Year 3

Now in my third year, I’ve helped grow our digital audience by over 7,000 followers across platforms—an achievement that reflects both consistency and adaptability in an ever-changing media landscape. One of the most exciting developments this year has been the integration of video content into our strategy, allowing us to connect more dynamically with our audience and expand the reach of our messaging.

As a lean team of just four, we operate with intention and impact. Despite our size, we remain agile and forward-thinking, continuously evolving our communications strategy to stay current while keeping health education at the center of everything we do. Our “small but mighty” approach allows us to move with purpose, amplify important voices, and deliver content that resonates.

Year 2

In my second year leading communications at the Society of Gynecologic Oncology (SGO) and the Foundation for Women’s Cancer (FWC), our efforts produced tangible, high-impact results. I highlighted and interviewed 27 field experts, shared 14 powerful patient stories, and maintained an email list of over 19,000 subscribers with an impressive 47% open rate—well above the industry average.

With new volunteer leadership introduced annually, organizational priorities naturally shift. In 2024, the guiding theme was “Multiply Your Impact,” which shaped our communications approach and prompted more intentional outreach to elevate the voices within our community. While the first year focused on launching awareness campaigns to celebrate the diversity of our audience and attract new, relatable segments, the second year allowed us to take a more strategic approach. We gained a clearer understanding of how our community responded to content and adjusted our messaging to reflect what resonated most.

Additionally, we began incorporating research presented at the Annual Meeting on Women’s Cancer into our ongoing content strategy. By breaking down complex findings into digestible, accessible pieces, we ensured our audience could better engage with and benefit from the expert insights that emerged from these sessions.

Year 1

In my first professional marketing role, I managed and created content for eight distinct social media platforms, quickly adapting to the demands of multi-channel communication. Within that first year, I led the execution of 55 awareness campaigns—each tied to gynecologic cancer—which played a critical role in expanding and diversifying our digital audience. One platform alone reached a peak following of 14,201, reflecting not just growth in numbers, but in community engagement and visibility.

This experience laid the foundation for my marketing career. Without formal training, I quickly developed a results-driven strategy rooted in storytelling, audience relevance, and creative consistency. These early wins proved my ability to scale a digital presence, build community, and create content that resonates—all while learning on the job and contributing meaningfully to a mission-driven organization.

  • Wendy | Community Member

    There was an ever so glowing and flattering and complimentary article of what I had shared. I scarcely recognized myself. Needless to say, I forwarded it to every single person I’ve ever met—somewhat an exaggeration. I really am very honored and pleased. Whether in person or on the phone/electronically, please know I’m delighted to stay in touch. Many thanks for making me a superstar!

  • Jann | Community Member

    Thank you for reaching out to me and putting my story out there! I am so dedicated to reaching as many women as possible to tell my story and encouraging them to seek knowledge from their healthcare teams. I feel so honored to give back anyway I can. You and your team really touched my heart.

  • Laura | Team Member

    Kayla plays a crucial role in our communications planning and execution. She has developed our social media strategy from scratch and consistently enhances it, ensuring that stakeholder voices are acknowledged without overshadowing our objectives. Kayla's meticulous planning, strategic approach, keen attention to detail, and understanding of our audience make her insights indispensable. Moreover, on a personal level, she has served as a mentor to me, teaching me how to craft social campaigns that are both thought-provoking and effective in driving engagement.

  • Lindsay | Team Member

    I've had the pleasure of working closely with Kayla, and she has been a vital part of our team. Her bright, organized, and self-starting nature makes collaborating with her an absolute delight. Kayla's exceptional time and project management skills ensure that everything runs smoothly, and her proactive approach to tasks never fails to impress. She brings positivity and efficiency to the workplace, creating a supportive environment for her teammates. Kayla is a true asset to any team, and it's been a joy working alongside her.

  • Kelly | Team Member

    I loved working with Kayla for many reasons but above all because she brings unparalleled creativity and passion to her work. She elevates communication and digital strategies with a thoughtful approach to each project. Her talents in both digital marketing and graphic design helped lead our team to achieve success in maximizing audience exposure and engagement in new and exciting ways.

  • Elizabeth | Direct Supervisor

    Kayla has consistently demonstrated exceptional skill and dedication in her role, contributing significantly to our organization's marketing and communications efforts. I have been in awe of her creativity, resourcefulness, and attention to the needs of various audiences. With her keen editorial eye, exceptional writing abilities, and strategic mindset, Kayla has consistently produced engaging content and designs that resonate across e-mail campaigns, social media posts, blogs, and news articles. Her efforts have contributed to significant audience growth across platforms and have enhanced the organization's credibility and visibility in our industry - a true gift to our professional members and core constituents. It should also be noted that Kayla has also demonstrated strong leadership in internal communications, establishing processes that streamline workflow and enhance collaboration among staff and volunteers so we are better able to promote events, webinars, wellness initiatives, and brand partnerships. Outside of her professional skills, I have found Kayla to be fun to work with and thoughtful with her colleagues. She exhibits a respectful demeanor and asks questions with and of her colleagues that foster optimistic thinking and innovative solutions.