SGO 2025 Annual Meeting on Women’s Cancer
Overview
The Society of Gynecologic Oncology (SGO) 2025 Annual Meeting on Women’s Cancer is the premier conference for professionals in gynecologic oncology, bringing together researchers, clinicians, and advocates from around the world. As the communications manager, I developed and executed a comprehensive social media strategy to drive engagement, increase awareness, and enhance participation before, during, and after the event. Through a mix of pre-event promotions, live coverage, and post-event content, I ensured that SGO’s digital presence reflected the impact and importance of this conference.
This multi-day event is attended by over 2,000 oncologists, researchers, and industry professionals and includes masterclasses, focused forums, scientific plenaries, keynote speeches, networking opportunities, panel discussions and more on the latest advancements in gynecologic cancer care. Social media plays an important role in live updates, amplifying key messages and session takeaways, facilitating real-time discussions, and connecting with a broader audience beyond in-person attendees.
Below you’ll find a sizzle reel filmed, produced, and edited by me to encapsulate the energy of the conference.
Analytics: Real Time Content, Real Results
Our Annual Meeting campaign drove meaningful results. With an engagement rate just surpassing 5%, we exceeded industry benchmarks for strong performance, signaling that our content reached people and resonated. Over the course of the campaign, our content reached more than 91,500 users, significantly boosting brand visibility and amplifying the voice of our event beyond the in-person conference. We also saw a notable increase of 400 new followers across platforms, reflecting steady audience growth fueled by timely, relevant storytelling. These results are a direct outcome of a content strategy that prioritized high-quality visuals, real-time editing, and storytelling rooted in community energy. By capturing and sharing the momentum as it unfolded, we created a sense of inclusion and urgency, turning attendees into amplifiers and followers into future attendees. It’s a model of content-led growth that celebrates the moment and builds toward what’s next.
Reel Strategy:
To bring the Annual Meeting experience to life both on-site and online, we integrated short-form video into our social strategy through a series of engaging reels. Edited on-site and published in real time, these six videos included daily recaps, speaker and masterclass highlights, and a forward-looking promo for next year’s meeting.
This approach allowed us to tap into the excitement of attendees while they were in the moment, creating content they were eager to share, repost, and engage with. At the same time, the reels gave our broader digital audience a dynamic look inside the conference, helping to boost reach, grow our community, and build anticipation for what’s next.
Photo Gallery
Throughout the conference, I provided real-time visual coverage, sharing key events and sessions, speaker highlights, and interactive moments across social media. This gallery showcases the dynamic energy of the event, from engaging panel discussions to networking opportunities and groundbreaking research presentations.
By incorporating high-quality images as standalone posts or carousels into our social strategy, we were able to increase engagement, humanize the conference experience, and bring remote audiences into the conversation. These images were not only shared live but will be archived in the asset library to be repurposed for future content, extending the impact of the meeting beyond its final day and demonstrating the practicality of on-site social media personnel.
